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In daily human life, electricity rules everything around us as a necessity, but in the natural world - light is pretty spectacular and almost magical. 


In some parts of the world, fireflies can light up forests caused by a chemical reaction in their bodies. 


And as I am typing this, somewhere on Earth, lightning bolts are striking the ground while they usually last for 1 or 2 microseconds. 

In the north, electrons that make it through our atmosphere collide with oxygen and nitrogen that create powerful electric currents that light up the sky that we know as the Northern Lights. 


ATF has always been inspired by the beauty that is nature and these lightning bolts that electrify! Shop the Fall 16 collection here!